If you want simple text, we will layout a design for you and require nothing further. If you want a logo and/or image, we will need the art file in the appropriate file type to ensure the best print quality. You must provide logo file in a vector file format (i.e.., .AI, .EPS, or .PDF). The file will be reviewed by our imprint production team to determine the usability of file. If the file provided is not acceptable for print production, customer will be subject to the Art Fee.
Vector vs Raster
The difference between vector and raster graphics is that raster graphics are composed of pixels, while vector graphics are composed of paths and points. Vector files are by far the chosen format for imprinting, but raster images that are large enough and of high enough quality will also work. Vector images can be scaled to any size without ever degrading. Raster images will degrade when you enlarge or reduce the image since they are made up of pixels. Each pixel grows or shrinks when the image is scaled. This is why most graphics companies use, and demand, vector graphics when reproducing artwork. A vector image will look the same on a billboard and a business card.
Vector
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Raster
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Acceptable Image Formats:
Raster Image Formats: Photoshop EPS, Photoshop PSD, TIFF, JPEG / JPG, PDF, PNG
Vector Image Formats: Illustrator EPS, AI, PDF, SVG