Social media is a part of our marketing these days. Companies, the Federal Government (including the Obama Campaign) and now even state governments, realize the power of a well-run social media campaign to get the word out.
Last month, Connecticut DOT announced that "Work Zone Wally" is the name of its new orange work zone safety mascot. The name was chosen by the public through voting on Facebook and Twitter. The campaign to name the mascot was conducted over a few months, with the goal of spreading the word that safety in work zones is a serious issue.
As described in an article from the Fairfield Patch, Almost 100 names were nominated, according to a press release sent by the department, and after that field was narrowed down to six, voting commenced on both social networks.
“Every mascot deserves a name, and we were so happy with the public’s enthusiasm and response to this campaign,” said Terri Thompson, Transportation Supervising Engineer for the CT Department of Transportation.
The quote on the CT Facebook page states, "Obey the Orange Campaign Developed to Raise Awareness about Work Zone Safety."
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